What this step answers
What has to exist before a machine can quote you?
Topical authority
Topical authority is what you have when the questions in your category are answered on your site well enough, and consistently enough, that a system looking for information on that subject keeps finding you. It is built from coverage rather than from any single page: how many of the questions buyers ask you actually answer, whether those answers agree with each other, and whether anything outside your website supports them.
A single strong page proves you know one thing. Covering the whole subject proves you are the kind of company that knows the subject.
What we do
- Take the next questions in build order from the map
- Write the answer complete in the first 150 words, then the detail, limits and trade-offs
- Connect each page to its hub and to no more than two related pages
- Add structured data across everything, tied to one identifier for your company
- Feed the new pages back into next month’s test
A semantic content network is that connected set of pages: each one answering a single question, linked to the hub it belongs to and to a small number of related pages, so the whole reads as one body of knowledge rather than a stack of separate articles.
On structured data
It does not unlock anything. Google has said plainly that no special markup makes a page eligible for AI answers.
What it does is remove doubt — it tells a machine which string is a price, which is a service, and which company it all belongs to. For a company a system has little prior knowledge of, that is worth a great deal.
The full answer is in does schema markup help you get cited by AI.
What you receive
The Content Network Plan, then published pages against it every month, live on your site.